Founded in 2017 in Cardiff, Vida Leisure Group began with a clear mission — to provide students across South Wales with a variety of top-quality nightlife experiences. From the very start, the company aimed to create memorable, vibrant events that resonated with young audiences, blending music, atmosphere, and culture in ways that set new standards for student entertainment.
Shortly after launching, Vida Leisure Group marked an early milestone by hosting its first event abroad in Marbella during the summer of 2017, signalling its ambitions beyond local markets. By January 2018, the company expanded its service offerings, securing its first social media marketing client, which allowed it to combine event production with digital promotion expertise. Later that year, in September 2018, the business grew further with a move to new offices to accommodate its expanding team and operations.
Today, Vida Leisure Group has blossomed into a dynamic nightlife powerhouse, producing events in over 20 cities across the UK and providing consulting and social media marketing services to clients not only throughout the UK but also in Spain. With a commitment to innovation and quality, Vida Leisure continues to evolve, shaping the nightlife scene while embracing new opportunities in the digital and international arenas.